I build the system,
then I run it.

Apps, sites, broken ops stacks, and the marketing around them. Fixed scope, agreed before anything starts.

Let’s Talk

Twelve years across

Financial media & eventsInvestment SaaSSales enablementCybersecurity SaaSProfessional services automation

Assembly schematic: intake, then research, build and operate, then output.ABC123INTAKEWHAT IS STUCKRESEARCHBUILDOPERATEOUTPUTSHIPPED12345644 TOOLSASSEMBLY SCHEMATIC · NOT TO SCALE

Parts list

AI & research

ChatGPTCodexClaudeClaude CodeGrokGeminiCursorPerplexity Deep ResearchHiggsfield

Development & infrastructure

TypeScriptReactNext.jsPythonHTMLPostgreSQLSQLSupabaseVercelCloudflareDockerGitHubWarp

Payments & communications

StripeSquareTwilioResend

Sales & CRM

SalesforceHubSpotPipedriveAttioApolloZoomInfoLinkedIn Sales NavigatorHeyReachExpandi

Marketing, analytics & content

Meta AdsGoogle AnalyticsCustomer.ioYouTubeSquarespaceWeb design

Automation

ZapierAPIsMCP

Michael Berger

Create · Automate · Launch

DWG MB-01
REV C

Create

Apps, sites, products. First version shipped so you can keep it.

Automate

Broken stacks, manual busywork, tools nobody owns. Find the break and close it.

Launch

Strategy, launch, lifecycle, outbound, paid. Plan it, stand it up, or run it.

Michael Berger in a dark jacket and black turtleneck.

Twelve years in revenue.
Then I started building.

Sales, partnerships, and marketing leadership.
I know what the work is supposed to produce.

12 years

GTM and revenue

≈1,200 hrs

Dev since May

≈800 hrs

Saved per year

Selected work

Work that had to work.

Booking, prospecting, reporting, and demand generation — built around the job, not the tool.

An open appointment book beside a column of blank appointment cards, one marked with a rust paper tab.
01Create

A front desk that keeps moving after closing.

An AI-assisted booking and SMS system for wellness studios. It handles scheduling, payments, member follow-up, and routine questions so the owner can stay with the people in front of them.

  • ≈6 hrs/week of admin removed
Six paper cards linked by one continuous rust ribbon, with a folded sheet at the edge.
02Launch

One marketing system instead of six disconnected channels.

Lifecycle, sponsor CRM, outbound, paid acquisition, podcast, and social brought into one operating system for a financial events company in under four months.

Stacked documents with rust index tabs beside a squared stack in a shallow tray.
03Automate

Turn public filings into ready-to-contact prospects.

SEC Form D filings are parsed, the right contacts are enriched, and tailored outreach is drafted from the filing. The research work happens before the first call.

  • ≈8 hrs/week of research replaced
A wide fan of index cards converging into a single tidy stack in a tray.
04Automate

Keep the people worth following in one place.

Finds each expert’s channels and gathers what they publish into one scheduled Notion database. Less tab hopping. More useful context when it is needed.

  • ≈3 hrs/week of checking removed
Three aligned ledger sheets beside an envelope sealed with a rust paper band.
05Automate

A daily report with no daily assembly.

Campaign data from two systems is collected, formatted, and delivered every day. The team starts with the answer instead of building the report.

  • 1 hr/workday replaced
Six identical folded paper forms set into a tray like a toolkit, one of them rust.
06Create

Reusable building blocks for the next hard thing.

Open-source AI agent skills, published and maintained as a practical toolkit for repeatable work.

GitHub

How it works

  1. Tell me what is stuck.

  2. I scope it (what, when, cost) before anything starts.

  3. I create, automate, or launch — then hand it over or keep running it.

A few things to know

What do you do?

Michael Berger creates products, automates operations, and launches marketing — fixed scope. Apps, sites, operations, strategy, launch, lifecycle, outbound, and paid.

Create vs automate vs launch?

Create makes something new. Automate turns repetitive work into a system. Launch gets the strategy, campaign, or channel running. A project can include more than one.

How do we start?

Send your name, email, and a description of the work. We decide whether it is worth doing, then agree on what, when, and cost before anything starts.

Do you only advise?

No. I can write the plan, build the system, or run the work. If advice is enough, I’ll say so.

How does pricing work?

Fixed scope and price, agreed before I start. The cost depends on the work. Ongoing work is scoped separately.

What is stuck?

Goes directly to me. No calendar required.