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AI that moves your business forward.

AI automation and custom agents for Sarasota and Tampa Bay businesses. I find the manual work slowing your team down, then connect the workflow to the tools you already use.

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Where does work get stuck?

Start with a task your team can describe and a result someone can check.

  • Customer information is copied between tools.
  • Inquiries wait for someone to find the right answer.
  • Follow-up depends on notes outside the CRM.
  • Reports are rebuilt from the same sources.

Start with the business, not the tool.

Before adding more software, get clear on where AI fits the way your company already works.

The AI audit is free and delivered within one week after I receive your completed intake and the required access. Implementation is scoped separately, with no public starting price.

  1. Map the organization

    We look across sales, customer service, operations, marketing, finance, and the software your team relies on.

  2. Prioritize opportunities

    We identify where AI can remove friction, improve service, and make the work easier to move through.

  3. Plan the implementation

    The audit outlines a practical next step. Building and connecting workflows is a separate implementation engagement.

What you receive

A workflow and tool map
The tasks reviewed, the systems involved, and the people responsible for each handoff.
Prioritized opportunities
Where automation or an agent could fit, what information it needs, and the dependencies that must be resolved.
A practical next step
A proposed implementation scope and a way to check the output before a workflow goes live.

Best for owner-led teams with recurring manual work, existing software, and a process owner who can provide context. The audit identifies a useful first step; implementation is separate.

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Michael Berger in a dark jacket and black turtleneck.Michael Berger

The person doing the work.

I work directly with the owner and team: learning how the business runs, designing the workflow, connecting tools, documenting the system, and helping the people who will use it. My background includes enterprise SaaS sales, partnerships, revenue systems, and marketing operations.

This is an independent practice launched in 2026. You work directly with the person doing the implementation.

Meet Michael

One operator. A connected business.

Choose the problem you want to address. The service directory explains the implementation options behind each path.

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Create a practical AI roadmap

Review your tools and information, identify prerequisites, and choose a bounded first workflow before commissioning a build.

Explore all services

Practical AI. Across the Gulf Coast.

AI consulting and implementation for businesses in Sarasota and Tampa Bay. Explore the workflows that can help your team, then start with an audit of your current systems.

Project overviews across the work.

Project overviews showing system scope. This practice launched in 2026; these are not client case studies.

AI-enabled booking and member operations.

Wellness studios

A customer-facing product for wellness studios that handles booking, payments, SMS, member follow-up, and routine questions in one operating system.

Booking, payments, SMS, and member follow-up in one workflow.

Explore the workflow

Sales agents that keep the CRM current.

Revenue teams

Sales agents that find and enrich prospects, prepare tailored outreach, support follow-up through close, and keep the CRM logged without manual data entry.

Prospect research, outreach preparation, and CRM handoffs.

Explore the workflow

A connected growth system.

Financial media and events

Paid media, lifecycle marketing automation, eCommerce, CRM, outbound, content, podcast, and social brought together as one growth system.

Paid media, lifecycle, eCommerce, CRM, and reporting connected.

Explore the workflow

From audit to a working system.

Implementation is scoped around the workflow, access, data, and review requirements. You receive a written scope before work begins.

  1. Define the scope. Agree on the task, deliverables, dependencies, and acceptance checks.
  2. Build and test. Check representative inputs, exceptions, and the destination record.
  3. Hand it over. Document account ownership, operating steps, and how to respond when something changes.

Ongoing support and third-party software or model usage are identified separately. The scope establishes who owns accounts, credentials, documentation, and configured workflows.

How scope and pricing work

Practical controls before automation.

Define the data a workflow needs, the permissions it receives, and the decisions a person reviews.

Before launch, the scope sets out source access, approval steps, error handling, logging, and operating ownership. Representative tests include missing information and requests outside the approved task. Handover explains how to update sources and recognize exceptions.

The initial intake asks for process context. Do not send credentials or confidential customer records; any necessary access is arranged separately.

Read the implementation checklist

The questions worth asking.

Clear answers before you add another tool.

What does Michael Berger build?

Michael Berger provides AI consulting, business automation, custom AI agents, websites, SEO and content systems, sales and marketing systems, and operations intelligence for owner-led businesses.

How are AI agents different from automation?

Automation follows a predefined sequence. AI agents can interpret information and use connected tools within a defined task. Many business systems combine both, with human approval for important actions.

Can you use ChatGPT, Claude, or Meta Muse in my business?

The right choice depends on your task, data, access, and review requirements. An AI audit evaluates where a ready-made tool fits and where an API integration or custom agent is needed. A consumer chat account alone does not establish production access.

What are AEO and GEO?

AEO means answer engine optimization. GEO means generative engine optimization. Both focus on making useful business information easy to understand and retrieve. Clear answers, original evidence, internal links, and crawlable pages support that work; inclusion and rankings are not guaranteed.

How much does a project cost?

The AI audit is free and delivered within one week after I receive your completed intake and the required access. Implementation is scoped separately, with no public starting price.

ChatGPT, Claude, or Meta Muse? Read the field guide

Let's find the work worth automating.

Start with one recurring task.

The AI audit is free and delivered within one week after I receive your completed intake and the required access. Implementation is scoped separately, with no public starting price.

michael@slynq.io
Add business context (optional)

Goes directly to me. No calendar required.