Michael Berger / AI implementation
SEO, AEO & content systems.
SEO, answer engine optimization (AEO), and generative engine optimization (GEO) help people and search systems understand what you offer through useful content and a crawlable website. This service suits businesses whose expertise is scattered across pages and difficult for customers or search systems to understand.
Discuss your workflow ↗SEO, AEO & content systems: where it fits.
I connect research, drafting, review, publishing, and measurement into a content workflow. Pages answer real buyer questions and include your own experience and evidence. AI can help prepare a draft; accuracy, voice, and publication remain deliberate editorial decisions.
The system improves publishing and information quality. Search rankings and AI citations remain outcomes to measure rather than guaranteed deliverables.
Project scope
Scope of your SEO, AEO & content systems project.
These are potential components of a scoped project. The audit determines which ones your business needs.
- 01Blog research, drafts, and editorial review
- 02Keyword research and competitor-gap analysis
- 03Local SEO and Google Business Profile work
- 04Review-request and reputation workflows
- 05Internal linking and content refreshes
- 06Page metadata and structured-data checks
- 07AI-search content and crawlability review
- 08Visibility reporting without ranking guarantees
Illustrative workflow / scoped to your tools
A concrete starting point.
- What arrives
- Customer questions are scattered across short, overlapping pages.
- What happens next
- A question-to-page map organizes original answers, supporting evidence, and editorial updates.
- Where a person checks
- The editor checks accuracy and distinct purpose before publication.
How we check SEO, AEO & content systems.
Map each buyer question to a distinct page and verify crawlability, internal links, canonical URLs, metadata, and claims against the supplied evidence.
What the audit covers.
The AI audit is free and delivered within one week after I receive your completed intake and the required access. Implementation is scoped separately, with no public starting price.
Bring the existing URL list, service priorities, approved expertise, and any Search Console performance data you can share.
The first pass prioritizes existing pages and technical gaps; new publishing follows when evidence and review capacity are available.
The audit identifies the task owner, available information, permitted actions, and a way to check the output. It distinguishes the proposed implementation from prerequisites and work outside the agreed scope.
After handover.
The editorial owner receives the page map, review queue, and refresh process. Future pages should have a distinct buyer question and verified evidence before publication.
Continuing support or changes are agreed separately. Handover identifies who can update the system and what needs to be checked when its sources or rules change.
Explore the scope
Related services.
Before we start.
Who is SEO, AEO & content systems for?
Businesses whose expertise is scattered across pages and difficult for customers or search systems to understand.
What do I need to provide for SEO, AEO & content systems?
Bring the existing URL list, service priorities, approved expertise, and any Search Console performance data you can share.
What is outside the scope of SEO, AEO & content systems?
The system improves publishing and information quality. Search rankings and AI citations remain outcomes to measure rather than guaranteed deliverables.
What happens after handover?
The editorial owner receives the page map, review queue, and refresh process. Future pages should have a distinct buyer question and verified evidence before publication. Continuing support or changes are agreed separately.
Start with a useful question